Privacy Policy

Need Help? Contact Client Services at +1.844.44.BALLY

Privacy Policy

Everything you need to know about our privacy policy.

Privacy Policy

1. Scope and Consent

1.1 This privacy policy ("Privacy Policy") is applicable to www.bally.com (the " Website") and describes the ways in which information about users of the Website is collected, used, and disclosed when users visit the Website and interact with the services and features offered through the Website (including the online store).

1.2 The operator of the Website is Bally Americas, Inc. ("Bally", "our", "we", or " us"), which is located at 750 Lexington Avenue, 21st Floor, New York, New York 10022.

1.3 As indicated in the General Terms and Conditions of Sale, Bally manages the Website's online store, which involves managing activities such as processing orders, delivering products, and processing returns as well as other activities necessary to facilitate the sale of products via the Website. To perform these activities, Bally may process users' information (including name, address, and credit card information).

1.4 By using the Website, each user consents to our collection, use, disclosure, retention, storage, and transfer of his/her information as described in this Privacy Policy, the General Terms and Conditions of Sale and General Terms and Conditions of Use. If we update this Privacy Policy, we will notify users by posting a new Privacy Policy on the Website, and the new terms will be effective as of the date the new Privacy Policy is posted to the Website.

1.5 This Privacy Policy applies solely to the Website and does not apply to other websites that users may be able to access via links on the Website and/or activities offered by third parties.

1.6 This information may be integrated with further personal information collected also in our stores.

1.7 The data controller of the Website is Bally Shoe Factories Ltd.Bally Schuhfabriken AG, with registered office in Via Industria 1, 6987 - Caslano (Switzerland) ("Bally", "we", or "us"). Bally is part of a group portfolio companies (the “Group”) whose holding company is JAB Luxury GmbH, a Swiss company whose registered office is in Via Industria 1, 6987 - Caslano (Switzerland) (“JAB”).

1.8 Your data may be also communicated to JAB which will process it as independent data controller.

2. Collection of Data

2.1 A user can browse the Website without telling us who he/she is or revealing any personal information about himself/herself. If a user chooses to provide us with personal information (e.g., in connection with the use of the services and features offered through the Website), however, then he/she is no longer anonymous to us.

2.2 We collect the following types of information (collectively "Data") in order to provide users with the use of and access to the Website and/or the services and features offered through the Website as well as to help us personalize and improve users' experiences on the Website:

(a) Information we collect automatically: the computer systems and processing programs used to operate the Website automatically log certain data during their normal operation. This data includes, but is not limited to, device ID or unique identifier, device type, computer and connection information, statistics on page views, traffic to and from the Website, referring URL, Internet Protocol ("IP") address, standard web log information, and anonymous information collected through our use cookies and web beacons (collectively, "Surfing Data"). Some Surfing Data may allow us to identify users if the Surfing Data is associated with other data owned by third parties. Bally collects Surfing Data in anonymous form exclusively for statistical purposes and for purposes of monitoring and enhancing the functioning of the Website and its content.

(b) Information provided voluntarily by users: users may provide personal information to us voluntarily, such as when contacting us (e.g., via email), interacting with the Website's features, making requests for services offered through the Website, completing forms to access protected sections of the Website, and purchasing products through the online store. The personal information voluntarily provided by users may include, but is not limited to, name, gender, email address, phone number, address, financial information (such as credit card and/or bank account numbers), as well as shipping, billing, and other information that users provide to purchase products through the Website and any other personal information that we may ask users to provide to use our services.

3. Cookies and Automatic Data Collection Tools

3.1 The Website uses certain tools, such as cookies, to automatically collect Data. A cookie is a small text file that is used to store information on a user's Internet browser or a user's computer's hard drive when the user visits a website, such as the Website. A cookie does not contain information that identifies a person, but it allows for the linking of a user's computer to the information provided by the user on the Website (such as, for example, linking a user's IP address and other information about the user's experience on the Website to his/her preferences expressed while choosing services and purchasing products offered through the Website). Cookies are disseminated by servers and no one may gain access to information contained therein. The information stored in cookies is gathered directly and automatically by the Website and is processed in an aggregate and anonymous manner.

3.2 The use of cookies and other automatic data collection tools is necessary for the proper functioning of the Website and its services. In the event a user disables cookies, Bally cannot ensure that all web pages of the Website will be displayed and/or that certain services will be supplied. Please review our Cookie Policy for more information.

4. Data submission

4.1 Users may be required to provide certain Data to us to create an account on the Website and to access the services and features offered through the Website, including the online store and the relevant e-commerce services. Failure to provide Data to us may prevent a user from accessing and using the services and features offered through the Website.

4.2 The provision of Data to us for marketing purposes is always voluntary and optional. In the event a user elects to not provide Data to us for marketing purposes, that choice will have no effect on the user's ability to use the services and features offered through the Website.

5. Use of Data

5.1 Bally may use Data for the following purposes:

(a) to manage and improve the Website and the services we provide through the Website, such as by better tailoring our content to our users' needs and preferences;

(b) to manage the security of the Website and Data collected via the Website;

(c) to provide the e-commerce services offered through the Website;

(d) to provide other services requested by users, as described when we collect the Data;

(e) to prevent, detect, and investigate fraud, security breaches, violations of law, and other misuse of the Website, and to enforce our General Terms and Conditions of Sale and General Terms and Conditions of Use;

(f) for market research and statistical processing; and

(g) to contact users for other purposes authorized by law.

5.2 Furthermore, with a user's freely given consent, Bally may also use Data to create individual or group profiles (user profiling) and for marketing purposes, notably to send to users-via newsletters, emails, or text messages-information and updates on Bally products or initiatives, offers, exclusive sales, promotional campaigns, and events and shows organized by Bally or in which Bally takes part, including invitations to those events and shows. Users always have the opportunity to object to the processing of their Data for marketing purposes and/or the delivery of promotional information through email.

5.3 We do not sell users' Data to third parties for their marketing purposes without users' explicit consent. We may combine users' Data with information we collect from other sources and use it to improve and personalize our advertising and marketing to users.

6. Storing and Protecting Data

6.1 Data collected will be stored and processed via an electronic system owned and managed by LLX Global Business Services Ltd (“GBS”) with registered office at Via Industria 1, 6987 Caslano – Switzerland, a service company belonging to the Group and stored in the server located at GBS.

6.2 We protect users' Data by using technical and administrative security measures to reduce the risk of loss, misuse, and unauthorized access, disclosure, and alteration. Some of the safeguards we use are firewalls and data encryption, physical access controls to our data centers, and information access controls.

6.3 We take steps to ensure that the Data we collect is accurate and up to date, and we provide users with the opportunity to update their information as specified in this Privacy Policy.

7. Data Communication and Disclosure

7.1 Data will be accessible by Bally personnel, including employees and external contractors.

7.2 We may also share users' Data with:

(a) any other company within the Group located in countries inside and/or outside of the United States. All security and privacy measures have been put in place at the group level in order to ensure an adequate level of data protection irrespective of the geographic location of each Group company that is the receipt of Data. Members of the Group may use Data to send marketing communications only if a user has consented to such use, and each Group company will use Data in compliance with its privacy policies and applicable law;

(b) professionals, independent consultants, credit bureaus, banks, financial institutions, and other third parties that Bally may rely on for the performance of technical and organizational services, including service providers under contract that help with our business operations (such as, but not limited to, Website operations, payment services, shipments, fraud investigations, bill collection, and affiliate and rewards programs);

(c) other third parties with which users explicitly ask that we share their Data (or where users have otherwise explicitly been notified of and have consented to the sharing of their Data with a particular third party when using a specific service);

(d) law enforcement or regulatory agencies, or authorized third parties, in response to a verified request relating to a criminal investigation or alleged illegal activity or any other activity through the Website that may expose us and/or the user to legal liability; and

(e) other business entities, should we plan to merge with or be acquired by that business entity. Should such a combination occur, we will require that the new combined entity follow this Privacy Policy with respect to users' Data.

7.3 The aforementioned third parties that may receive users' Data will process that Data for the same purposes as specified above and in accordance with applicable law. Bally will retain a list of the third parties with which Data is shared, which will be available upon request.

7.4 If users' Data will be used or disclosed for any purpose other than the purposes described in this Privacy Policy, they shall receive prior notification of such use or disclosure. Data will be transferred to Bally Group companies located outside the United States or EEA only with a user's freely given consent.

8. Third Party Websites

8.1 The website might, from time to time, contain links to third parties websites (GBS, JAB) and the other companies websites belonging to the Group, which may have their own Privacy Policies. Bally will not be responsible for these websites, the activities and practices that take place on these websites or the relevant associated Privacy Policies. This Privacy Policy is provided solely for the website and the activities carried out by Bally and do not extend to other websites.

9. Users' Choices

9.1 Users are entitled to obtain, at any time, a copy of their personal information and to have any inaccuracies corrected. Where appropriate, users may have their personal information deleted, corrected, amended, or completed. To do so, please write to us at Bally Americas, Inc., 750 Lexington Avenue, 21st Floor, New York, New York 10022 or send an email to privacy@bally.ch.

9.2 Users may revoke, at any time, consent to the delivery of commercial and promotional material via email by clicking the "unsubscribe" link in every commercial communication sent by Bally and/or other companies of the Bally Group.

9.3 We do not currently respond to web browser "do not track" signals or other mechanisms that provide a method to opt out of the collection of information across the networks of websites and online services in which we participate. If we do so in the future, we will describe how we do so in this Privacy Policy. For more information about do not track, visit www.allaboutdnt.org.

10. Children's Information

10.1 The Website is not directed to, nor do we knowingly collect information from, children under the age of 13. If you become aware that your child or any child under your care has provided us with information without your consent, please contact us at Bally Americas, Inc., 750 Lexington Avenue, 21st Floor, New York, New York 10022 or send an email to privacy@bally.ch.

This Privacy Policy was last updated on November 21st, 2014.