Bally At Home For Spring/Summer 2020

An oasis of natural calm during Milan Fashion Week

Bally SS20 Presentation #1

“Home is a very multi-layered and complex idea,” explains Partick Kinmonth, one half of the award-winning design duo behind Kinmonth+Monfreda Studio. “It’s a particular space which might not be very big, but in that space you feel free.” 

Along with partner Antonio Monfreda, the designers explored this idea of home as a feeling of freedom beyond any one physical space in “Bally At Home”, the set-installation they created for the Spring/Summer 2020 presentation during Milan Fashion Week.

Swiss-Alpine architecture, artistry and nature converged across intimate spaces where the daily lives and routines of their inhabitants - outfitted in Bally’s S/S 2020 “Graphic by Nature” collection - played out, granting a view onto the ordinary but sacred rituals of the home.

Bally SS20 Presentation #1

Amongst this, an abundance of flora flourished - from a pair of apple trees flanking the entrance to an expansive orchard with wildflowers and a vegetable patch. “There’s something beautiful about the cultivation of an orchard,” Kinmoth says. “The careful making of something really resonates with Bally.”

Further inspiration came from the natural colour palette and structural design of the S/S20 collection. “There is a green leather coat which has a very architectural construction,” explains Monfreda, “it’s the first thing we saw before starting to prepare for this and it became an inspiration.” These references could be seen across the space; from window shutters with the fluid, pleated design of a trench coat, to the clean lines of sculpted heels and minimal accessories in the wooden interiors.

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For Kinmonth, the intent and concepts behind the Bally S/S20 collection have a longevity far beyond a single rotation of the fashion cycle. “A fashion show is not just about the clothes - it’s about ideas and making a mark in the sand. We know that next season it may be washed away but some things are more permanent.” Like that indelible, freeing feeling of being at home.

Bally SS20 Presentation #1