CELEBRATING THE BALLY COLLECTIVE CURATED BY SWIZZ BEATZ
In July 2017, guests gathered at Public Hotel, New York to celebrate the launch of the Bally Collective, curated by Swizz Beatz collaboration. Swizz Beatz and Ricardo Cavolo were joined by Bally CEO Frédéric De Narp, A$AP Rocky, Alicia Keys, 2 Chainz, Slick Rick, and Doug E Fresh to celebrate the collection.
The Bally x Swizz collection came about through a genuine and mutual passion for collaboration. Last year Swizz Beatz started regularly posting his Bally sneaker and dress shoes on Instagram, sharing the emotion and the experience he had with them. Months later he reached out to Bally suggesting we should do something together – and this sparked the conversation. It's been full steam ahead since then!