Born in Switzerland in 1851, Bally is one of the world's longstanding luxury brands. Discover our history on the official Bally website.

Swiss luxury brand history | Bally Official Online Store

A journey in the making since 1851.

Born in Switzerland in 1851, &lt;span class=&quot;font-normal&quot;&gt;Bally is one of the world&#39;s longstanding luxury brands&lt;/span&gt;. Proud to be leather architects, our DNA as skilled shoemakers marries a heritage of craftsmanship with a decidedly contemporary aesthetic.

About Us

&lt;span class=&quot;font-medium&quot;&gt;Founded by Carl Franz Bally&lt;/span&gt;, what began as a family-run ribbon factory in Schönenwerd quickly became a pioneering global brand by the turn of the century as Bally industrialized its processes (1854), built infrastructure and services to support its employees, and expanded stores from Montevideo, Uruguay (1870) to Paris, France (1879). &lt;span class=&quot;font-medium&quot;&gt;Today, Bally continues to honor its timeless traditions, subscribing to the belief that quality speaks for itself&lt;/span&gt;. Even our most iconic shoes, like the men&#39;s formal Scribe, created by Carl Franz Bally&#39;s grandson Max Bally in celebration of the brand&#39;s 100-year anniversary in 1951, are still handmade in Switzerland, taking 240 artisanal techniques to complete.

History

Bally dares to be different, always designing with longevity in mind. Our team of multi-generational artisans based in Caslano, Switzerland, handcraft styles with consistency and care, embodying our dedicated approach to making shoes, accessories and ready-to-wear.

Craftsmanship

We engineer functional fashion that breaks boundaries. Whether it’s Reindeer boots, worn by &lt;span class=&quot;font-normal&quot;&gt;Tenzing Norgay during the first-ever ascent of Mount Everest&lt;/span&gt; in 1953, &lt;span class=&quot;font-normal&quot;&gt;technical Curling shoes worn by the Swiss Olympic team&lt;/span&gt;, or the use of AI and 3-D prototyping to inform our designs, we embrace a multitude of cutting-edge technologies to maximize our possibilities.

Innovation

&lt;span class=&quot;font-normal&quot;&gt;Inspired by modern architecture and the arts, we strive to design beautiful products with relevance and restraint&lt;/span&gt;. Using clean lines and a signature edge, our house signifiers, like the classic red-and-white Bally Stripe or the symmetrical 1851 hardware, grace our collections and have withstood the test of time.

Creativity

Since the early 20th century, Bally has partnered with the world’s top creative talent, commissioning French illustrator Bernard Villemot to create globally-renowned advertising posters, or the leading architects of their time, like the late, legendary Corbusier, Karl Moser, Robert Mallet-Stevens and Andrée Putman. More recently, award-winning firm Casper Mueller Kneer Architects designed our Milan Bally Haus flagship concept in 2019.

Collaboration

Since its inauguration in 2006, the Bally Foundation has served to champion the brand’s long-standing commitments to both the arts and the environment. For the past 16 years, it has created an impressive network of strong connections in Switzerland’s art and social scenes, with ecological issues proving to be a key focus. From the latter part of 2022 onwards, the Bally Foundation will begin its next chapter with the appointment of a new director, Vittoria Matarrese, who joins from the Palais de Tokyo, and who will oversee the spring 2023 opening of Villa Heleneum, a new 700-square-meter venue dedicated to the arts.

Community

Born in the Swiss Alps, we are profoundly passionate about integrating nature into all that we do, from taking tangible action towards mountain preservation through the Bally Peak Outlook Foundation (established in 2020) to honoring the elements as a primary source of inspiration for our collections. Learn more about our approach to Sustainability and the Bally Peak Outlook Foundation, dedicated to protecting fragile alpine environments around the world.

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