Bally presents the Fall/Winter 2023 campaign shot by photographer Alasdair McLellan. Captured on Switzerland’s idyllic Lake Lugano, the mood is natural, intimate and candid, allowing the new collection to take center stage.
The campaign features the recently-announced global brand ambassador, Roy Wang, who stars alongside models Lydia Reid, Nazarit Machin, Will Woodward, Joseph Glasser and Joshua Adesope. The story is one of understated elegance, showcasing beauty as effortless as the alpine waters that set the scene.
Signaling a new chapter for Bally, the collection offers clean lines and modern motifs, alongside heritage details from the archives. The palette is nostalgic, warm and rich, interspersed with collegiate creams and blues, which play delicately with the Swiss light. Refined accessories in new formations pay tribute the the brand’s luxurious, artisanal legacy.